With the excitement of the new year, it’s often easy to forget all the things that I am truly grateful for this past year. Since retiring from professional cycling back in 2015, I made a huge leap into the coaching endurance world from part-time to full-time coach. Racing had become an easy familiarity. Not that racing was easy, but the lifestyle and coaching business put me on auto-pilot and there was something comforting about that. These days life has changed dramatically. At times, I stay awake at night thinking about the athletes I coach and how I can truly help them best achieve their goals. I really enjoy listening and “coaching” athletes to reach their greatest potential. Sometimes it happens quickly, but more often, it’s usually a work in progress over time. 

In 2019 you will see changes in branding and philosophy for my coaching business. We are eager to build a more integrative style of coaching. Whether you are looking to improve physically or mentally, there will be an opportunity for you to get the help you need. This year we are striving to build a platform that will enable you to get daily nutrition coaching, mental strength training, structured functional strength along with the perfect physical plan to help you succeed at any goal you want to tackle. And while all of those things are super important, we will continue to offer incredible travel experiences by bike that take you to iconic cycling destinations!  Our travel adventures will give you the opportunity to use all your fitness to climb alps, cols, world class mountains and any gravel you can find.  

We have never been more enthusiastic about building a coaching business that will serve all types of athletes. Every single athlete we coach is highly important to us! Please feel at any time you can reach out and give us feedback or ask questions. We are here for you! Here’s to a fabulous 2019 with lots of podiums, trophies, personal bests and whatever else it is you are seeking! 

Our team consists of fabulous coaches that are also highly excited about helping athletes reach their potential. Leigh Ann, Tricia and Bobby are all taking new athletes and would love to hear how they can help you take your fitness and training to the next level! 

Lastly, thank you for letting RoFA Endurance be your coaching family of choice! 

Robin Farina – Founder – RoFA Endurance